Dane is an experience designer who has been building digital interactions as a web professional for more than eight years. He holds a master’s degree in interaction design, and works as an Experience Designer for Adaptive Path.

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Relevant Experience

Experience Designer

Adaptive Path, San Francisco, CA
June 2010 – Present

Have worked on projects with clients including SK Telecom, Aol, U.N. Global Pulse, Corporate Executive Board, Capital Group, Duke Energy, and Life Technologies. Work has involved in-home interviews, research synthesis, trend analysis, sketching and ideation, concept generation and refinement, wireframing, prototyping, and facilitating hands-on design workshops with clients. As a design technologist, built and launched updated websites and management systems for UX Week and MX Conference, and helped launch a fresh Adaptive Path website. In short, a designer, thinker, sketcher, writer and developer.

Summer Associate

Adaptive Path, San Francisco, CA
June 2009 – August 2009

Worked as an experience design intern on client projects, including concept generation and wireframing support for the Cerego smart.fm iPhone app. Published to the Adaptive Path weblog regarding sketching and concept work. Developed and launched a redesigned Adaptive Path home page, and implemented global changes across the company website.

Web Director

Big Winds, Hood River, OR
February 2007 – August 2008

Directed the online presence for the largest windsurf and kiteboard shop in the United States, including company website, commerce engine, product catalog, weblog, photo galleries, search visibility, and online advertising. Responsible for all online media publication, including product information, copywriting, graphic design and photography. Migrated website and commerce engine to a new hosting environment and a Ruby on Rails architecture. Improved website design, layout, usability and functionality by referring to latest web industry research, best practices, and visitor usage statistics. Work increased both online and offline sales, including strongest results in business history. Revamped internal company infrastructure, including installing new computers and upgrading local network. Upgraded internal point-of-sale network server, and configured automatic backups with offsite storage and RAID-1 mirroring to protect and safeguard all company data.

Web Designer & Developer, Business Owner

Brainside Out, Minneapolis, MN
September 2005 – February 2007

Managed website strategy, creation and maintenance for over a dozen clients while working as an independent web designer and developer. Work included project management, standards-based website design, back-end and front-end development, copywriting, webhost migration, software customization and content management. As a guest lecturer, presented to upper-division web design courses at the University of Minnesota Duluth, discussing design processes and client management.

Web Developer

Big Winds, Hood River, OR
January 2005 – May 2005

Rebuilt the back-end and front-end of the Big Winds e-commerce engine using standards-based design practices, and integrated it with a new website design. Updated back-end code and administrative sections to support new products and categories, greatly expanding the flexibility and functionality of the site.

Marketing Director, Web Designer, Web Support Specialist

Alpine Internet Solutions, Bend, OR
January 2004 – January 2005

As the Marketing Director at Alpine, launched an updated and redesigned version of the Alpine corporate website. Work included project management, information architecture, graphic design, copywriting and front-end development. As a web designer at Alpine, created and implemented a series of website design standards, resulting in a unified front-end development process that the company continued to use for more than five years. Involved in the design, creation and maintenance of more than 30 client websites, with work including project management, information architecture, website design and layout, copywriting, front-end development, search engine optimization and email marketing. Trained a growing team of three new web designers in semantic standards-based design practices.

Education

Indiana University Bloomington

September 2008 – May 2010

Master of Science in Human-Computer Interaction Design, May 2010
4.0 Cumulative GPA

University of Minnesota Duluth

September 1999 – May 2003

Bachelor of Arts, Summa Cum Laude, May 2003
Major: Interdisciplinary Studies, New Media Writing
Minors: Philosophy and Jazz Studies
3.9 Cumulative GPA

Design Skills

Familiar with human-centered design methods, including ethnographic observation, contextual inquiry, affinity diagramming, sketching, personas, prototyping, paper prototyping, usability testing, card sorting, site mapping, information architecture, wireframing, project management, copywriting, and working in small teams.

Technical Skills

Expert at CSS, HTML and XHTML. Experienced with CSS3, HTML5, PHP, CodeIgniter, MySQL, DOM scripting, AJAX, JavaScript, jQuery, Blueprint CSS, 960.gs, RegEx, Terminal, SSH, FTP, Subversion, Git, XML and RSS. Some experience with Ruby, Ruby on Rails, Objective-C, Cocoa and ASP. Some experience with web APIs, including the Twitter API, Google Maps API, Google Charts API and Flickr API.

Expert at Mac OS X, Photoshop, TextMate, BBEdit, Transmit, Safari, Chrome, Firefox and Internet Explorer. Experienced with Illustrator, OmniGraffle, Keynote, Windows XP, Word, Excel, PowerPoint, Pages, Aperture, FreeBSD/Linux, Silverback, Premiere, InDesign, Dreamweaver, iMovie, Basecamp, Harvest, Campaign Monitor, Versions, Things, Yojimbo, WordPress, Movable Type and Google Analytics. Some experience with Windows Vista, Windows 7, Flash, Xcode and Maya.

Awards & Accolades

Spoke with U.N. Global Pulse at the 2011 O’Reilly Strata Conference in New York City about our work on HunchWorks, a crowdsourced system designed to identify and mitigate emerging global crises before they happen. September 23, 2011.

Guest lectured on sketching for Principles of Usability course at Academy of Art University, San Francisco. November 2010.

Experience concepting sketches for Smart.fm were published in Suzanne Ginsburg’s Designing the iPhone User Experience book, and were featured in Ginsburg’s BayCHI talk Wrangling Apps in the Smartphone Wild West. August & November 2010.

Blog post Can Experience Be Designed? on the Adaptive Path blog was referenced by Adam Richardson, Creative Director at frog design, in his Understanding Customer Experience article for Harvard Business Review. October 2010.

Blog post The Constraints and Opportunities of Metaphor for the Adaptive Path blog was translated into Hebrew by UX Israel. July 2010.

Regularly writes for the Adaptive Path weblog on experience design, embodied interaction, and concept work. June 2010 – present.

As a summer associate, published to the Adaptive Path weblog regarding concept generation and post-desktop interactions in Smart.fm: Imagining Possible Worlds and Off the Desktop and Into the World. Summer 2009.

Published WattBot: A Residential Electricity Monitoring and Feedback System in the Extended Abstracts of CHI 2009. Boston, MA. ACM Press, New York, NY. PDF Download, ACM Digital Library

Advanced to final round of the CHI 2009 Student Design Competition with WattBot. Presented at CHI 2009.

Honorable Mention in the Indiana University School of Informatics Graduate Student Poster Session with poster for WattBot. April 2009.

Executive Chair of the Indiana University Graduate Informatics Student Association. January 2009 – February 2010.

Other Experience

Associate Instructor

Indiana University, Bloomington, IN
September 2008 – May 2010

Wilderness Guide

YMCA Camp Menogyn, Grand Marais, MN
June 2006 – August 2006
June 2005 – September 2005

Snowboard Instructor

Mount Bachelor, Bend, OR
November 2003 – March 2004

Windsurfing Technician, Webmaster

Big Winds, Hood River, OR
May 2003 – November 2003

Senior Counselor, Windsurfing Director

YMCA Camp Ihduhapi, Loretto, MN
June 2002 – August 2002